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How to monetize fans on Facebook

Brands committed to socializing commerce on Facebook are at a distinct advantage. Here's how to engage Facebook fans by turning the lonely shopping experience into a truly social event.

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Social media lessons from travel marketers

Many advertisers in the travel industry are successfully influencing summer travel decisions via Facebook. Here's how you can apply their techniques to your own campaign strategy.

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How Facebook Timeline measures up for brands

Since the introduction of Facebook Timeline for brands, some companies have stepped up to the challenge, while others continue to flounder. Here's how to make Timeline work for your brand.

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5 easy ways to master content marketing on LinkedIn

One out of every three professionals on the planet is now on LinkedIn. Here's how to kick-start your brand's strategy on this essential social platform.

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